Behind the Scenes
It all starts with a creative idea that changes and evolves, until it becomes reality on the runway
What is seen in a fashion show is the result of months of hard work spent in preparation and organization. That is why this year we wanted to recreate in the most real way possible how a fashion show is lived from the inside. Fittings, hair and makeup, photocalls, interviews, and the emotion, visible and palpable, until the last minute.
Discover everything that happens behind the scenes in this video in which Andres Sarda prepares the fashion show Agua S/S21.
The public appreciates the models walking down the catwalk in meticulously designed garments. However, for us, a fashion show is so much more: it is a stage, the seating, the lights, the guests, and especially a backstage in which thousands of experiences are lived.
Moments before facing the spectators, our photographer eternalises the models' looks and their excitement. Discover feminine silhouettes and powerful personalities, captured in all their honesty.